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How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

The best an ad can be: no regrets for Gillette after controversial campaign
The best an ad can be: no regrets for Gillette after controversial campaign

Men are missing the point of the new Gillette ad
Men are missing the point of the new Gillette ad

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

The best an ad can be: no regrets for Gillette after controversial campaign
The best an ad can be: no regrets for Gillette after controversial campaign

Gillette brand takes a hit as '#metoo' ad backfires
Gillette brand takes a hit as '#metoo' ad backfires

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Laurence Fox broke up with 'too woke' girlfriend for supporting Gillette  toxic masculinity advert | The Independent | The Independent
Laurence Fox broke up with 'too woke' girlfriend for supporting Gillette toxic masculinity advert | The Independent | The Independent

Gillette Gets WOKE and Goes BROKE! - YouTube
Gillette Gets WOKE and Goes BROKE! - YouTube

What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”

What that Gillette ad says about the trend in woke advertising | Business |  phillytrib.com
What that Gillette ad says about the trend in woke advertising | Business | phillytrib.com

Post Gillette: other brands are better at matching practice with talk, but  don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at  Wharton
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Post Gillette: other brands are better at matching practice with talk, but  don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Gillette has it right, advertisers can't just celebrate masculinity &  ignore #MeToo
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube

Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke ads: is there such a thing as bad publicity? | The Lighthouse

Gillette - Gillette updated their profile picture.
Gillette - Gillette updated their profile picture.

Opinion | What Trump's fast-food feast and Gillette's woke razor blades  have in common - The Washington Post
Opinion | What Trump's fast-food feast and Gillette's woke razor blades have in common - The Washington Post